Watch Out For The Trial Offer Tactic

There are tons of free offers these days. Here are some precautions, which i have gathered. Few things are totally free. Free of charge indicates no contract, cost-free, nada, nothing! Not long ago I offered a “free” ebook on beginning an online home business. To acquire this ebook you needed to give me your email address. Therefore I imagine in a way that it was not totally free, since you were required to give me something in exchange for it. That item would have provided me the authority to send you email routinely about home-based business information. Personally I think it was a reasonable trade, and not a misleading one at that. But that’s not exactly what this particular post is all about. It’s about stretching the truth and baiting customers.

Not too long ago I received an offer from a recognized Online marketer who I think sells several very respectable products. The particular offer was that this individual was giving out a new product for just $5.00. This product sells for well over $100 so this ended up being quite a deal. I thought, at the time, what does this person mean? Exactly why would anybody offer this product for five bucks when the product had been selling for more than $100. The simple fact was it was not. Not even close. The actual “special offer” was permitting me to give it a try for the $5.00 and following the initial trial period I would immediately be billed the regular cost in regular installments since it was a subscription product, which took some searching to discover.

You have to give him credit for originality however it appeared to be the classic “bait and switch” tactic. A number of you could say I had been pretty naive to think that the product was merely going to cost $5.00. The actual fact remains that I never really believed that the product was being offered for five bucks, however I’ll bet there were a number of that did and were quite taken aback when they discovered the installment on their credit card monthly bill.

Personally I believe that the current global financial slow-down has resulted in a great deal of entrepreneurs to defer to some tried and true hard-core Internet marketing strategies that border on being unethical.

This is certainly, certainly not, a condemnation of trial offers mainly because it’s not. Point in fact, I’ve personally purchased products from internet marketers that plainly express that the first tryout period is $X but that the purchase price is $Y following the tryout. This can be a great tactic for both product seller and for the product buyer for two reasons. First, it’s good for the vendor because it entices customers to do something for a really low price for a distinct time-frame. Second it is good for the buyers because they get to assess the product or service cheaply just before they really have to purchase it. There’s nothing wrong with this especially if it’s spelled out clearly in the sales pitch. It’s really a win-win situation.

My pet peeve is that in many instances whenever entrepreneurs are selling subscription based products they hide the actual monthly membership with a low cost first month only and when they have your card number you will quickly receive the “actual” price on your card statement before you find out what’s in fact occurred.

Tha harsh truth: Study everything twice before you buy. If the numbers aren’t there in the sales copy either do not buy it or email the actual product owner and ask the question. Generally if the offer is reputable the seller will answer your pre-sales query straight away. Otherwise, don’t even bother.

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